They will come up with arguments to block and not to change, rather than seeing the opportunities. However, when put in practice, they will find a million reasons not to change their current mobility habits. Most employees support the idea of a more sustainable mobility, in fact they even expect their employer to lead by example and pave the way. Moreover, if done well, your employees will be able to identify themselves with these personae. They will help you understand the particular needs, drivers and behaviours of a diverse workforce relating to mobility. Personae are fictional characters that represent like-minded segments in your workforce. Why do you need to know your company’s personae?
